How to Set Up Facebook Pixel on an E-commerce CMS

The Facebook Pixel measures what visitors do on your store, such as viewing a product, adding it to the cart or completing a purchase. That data helps you target ads more accurately.

Create the pixel

In Meta Business Manager, create a pixel and copy its ID. Keep this ID private to your business account.

Add the pixel to the CMS

Add the pixel code to the site through the CMS settings area, not by editing the template. Then check that the pixel loads on every page.

Track key events

Set up events for product views, add-to-cart and purchase. Test each one with the Meta Pixel Helper tool before running paid campaigns.