A redesign can refresh your brand, but it can also break links and lose search traffic if it is not planned well.
Audit the current site
List the main pages, top-performing articles, forms and integrations. Note what works well and what customers complain about.
Protect search rankings
Keep the URLs that already rank, or set up redirects from every old address to its new one. Keep titles and descriptions for key pages.
Test before launch
Test forms, checkout, mobile layout and page speed on a staging copy. Launch only when the checks pass.
